For many years, even decades, I lived in blissful ignorance. Of course, I heard from time to time that our fellow creatures in the animal exploitation industry were not doing so well. „It won’t be that bad,“ I managed to convince myself. Advertising made a significant contribution to this. You saw and see happy cows running around in the pasture, cute little pigs digging in the ground or alert chickens scratching in the ground. Somehow it was also conveyed that the AMA seal of approval stood for animal welfare, even if the AMA denies this. That was a pure figment of my imagination. Too bad actually. But because it was shown so often, I thought to myself, this is the reality, and everyone feels the same as in the pretty little pictures or in the homely videos. Except for the few exceptions that also exist. But just as some so-called domestic animals are poorly kept, so it is occasionally the case with so-called farm animals. Of course, not wanting to see is also a certain protective mechanism.

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